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Jan 23
2008

Social Networking Automation Review: Ekstreme Socializer

Posted by admin admin in social networksocial bookmarkmistakesautomation

Like many of its bretheren, the Socializer relys on finding a direct post URL to the 50 or so sites that it supports.

For example, to submit to Stumble you click a button which calls the following code:

http://www.stumbleupon.com/submit?url=http://ekstreme.com

&taggers&title=Socializer+-+free+automatic+social+bookmark+

submission

Eeek.

Don't panic, the money quote is: "http://www.stumbleupon.com/submit?url=" and everything else is just the icing on the cake.

But, you say, couldn't they change that and break this service?

Yes, and they will, just as soon as people start using it hard and posting the wrong stuff in the right places. (Or vice versa, the English, she is not clear to me.)

Some of the other things that strike me about this serivce are:

  • It lacks any way to keep track of what you've done
  • It offers the ability to post information to inappropriate places
  • It has no TOS
  • There is no monetization

What Have I Done?

The workflow is horrible. You have a page full of icons, you click one, it opens a new tab/window and launches you into, say, furl, and you login, post, etc. Then you close the window and come back and you were, where, exactly in the process?

Posting Inappropriately

I'm going to go out on a very wide and stable limb here and say that nothing any of us create should be on citeulike. My wife has papers there as a result of 10 years of research. I can promise you - there ain't no click throughs into our world.

No TOS

I have no idea what our rules of engagement are here. I can't even figure out how to contact the owner. That is not comfort making.

No Monetization

There are some half-hearted ads here and there, but nothing even remotly John Chow-ish. Which makes me wonder when this will all disappear, because it does require support. (Hey, dude, your link to MesFaves is down. Still.)

GRADE: B C

It contains the ability to post to inappropriate places, has at least one broken post service, and gives you no work tracking ability. That is pretty much par for the course, but it is at best a "B." so it gets a C. [Update. I re-read this review and the reviews of the other minor tools and decided I was grading on a "everybody gets a trophy" scale. Which doesn't help anyone. So I changed the grade.]

(If you enjoyed this review, read our reviews of OnlyWire, SocialPoster , and SocialMarker.)


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