Don’t they? Good golly, are you telling me you don’t click ads? I click ALL sorts of ads on SEO sites. So maybe I should just say: SEO type folks click ads on SEO sites.

Honestly, that is what I thought this article about 6% of Users Click 50% of Ads was all about. Actually, it turn out that fifty rednecks in TN clicked 2.45M ads last month.

Do YOU Click Ads?

Do you? I was not kidding that I do. When I hit an SEO site (calm down, John Chow!) they have usually done a great job with ad placement and have brought stuff to a place where my eye can actually see it. And so I think: Yes, actually, I am interested in looking at a shared Windows server for that project, hmm, click.

$2.25 right into someone’s pocket.

I can’t help it, the placement is awesome, the focus is good – practically perfect. Ads to the left of me, ads to the right. Even peel-away-ads:

Gadzooks. How awesome is that?

A Lesson Learned

But there is a lesson in there, because I am the most blind guy on the internet. I cannot remember the last time I clicked an ad of ANY type on a non-SEO site. I am talking three or four years back I cannot recall clicking an ad. Buying: fuggidaboudit.

But I do have to wonder: do an of us BUY anything after click-through? I haven’t gotten any windows hosting, thought I have bookmarked some good sites. So am I just transferring money from the advertiser to Joe SEO?

Conversion Rate Explained?

And is that why click-through-to-conversion rates are so strangely low? To me, anyway. There is no way that 6% of internet users are driving so many bazillion dollars of spending. So are these few (and very active!) Lookie Loo’s masking the other ready-to-buy people?

Final thought: what the heck is Google charging us all this money for is most of our traffic is people who will never ever buy anything. Look at us, optimizing landing pages for poorly orthodonted backwoods dialup users and ignoring the soccer mom with a Plum card.

It’s enough to make you nostalgic for banner ads!