We've talked a lot about SEO Tools and I have been fairly critical of their ROI. You'll notice that most of them are not in the sweet part of the grid (hint: upper right is better!):

You can see that we liked iMacro (which is why we coded the Ping utility in that on the client side.

What Makes ROI?

I think you have to consider the value of what you get from your labor inputs. In this case you've got both sunk investment and ongoing costs in Digg because you

• Craft stories (linkbait)
• Friend other diggers
• Vote
• Shout

Now, the question is, can you do something that increases the value of your assets and spend? That leverage comes from Digg Friend Finder. As you increase your use of Digg Friend Finder you get more and more friends for the specific content you create or submit. And it gets more popular, etc, etc.

Simple - high return.

What Makes it Actionable?

This is even simpler: you get a list of targeted potential friends in seconds and you just have to click and analyze. That is actionable. And easy.

Latest SEO Capability Grid

Hey, we're not neutral, but I think it is undeniable that the Digg Friend Finder gives you capability you can't find anywhere else and it is high value. So we put it into the juicy quadrant.