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Google Matrix

We all know that product listings show up in google, but did you ever stop to look at what shows up? And who is NOT playing in that space?

I'll give you a hint: Amazon and Overstock aren't there. Circuit City and Best Buy are.

Did Jeff Bezos bite the red pill or something? (I'm not even going to ask that question about Byrne!)

Huge Opportunity for E-Commerce Friendly Merchants

This is great news for everyone because, god bless the ding dongs at CC/BB, but have you ever tried to actually buy something through their website? As my teenager would say: OMG, WTH?

So this means that if you have an eBay Marketplace or a Yahoo!Store or any non-stinky website then you have a great opportunity to compete against mid-tier e-merchants for a change.

Gunfight On Equal Terms

If you can't beat Amazon or Overstock or any big e-merchant in a heads up fight for Organic SERPS or for buying adwords then you need to go someplace where you're equal. It looks like the big guys are just ignoring Google Products ... for now at least. So suddently you're competing against other merchants without a household name. Other merchants with limited budgets. Other merchants with the same margin and shipping costs.

How cool is that?

Best of All .. It is Free

Well, maybe not free since you have to get your products up into the google database and you have to renew them every 30 days. But after a small initial effort to do your mapping and work through some issues it should take just a few minutes per month. Which is close enough to free for me.