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Mar 23
2008

TracFone Almost Gets It Right

Posted by admin admin in mistakescustomeradvertising

Trac Fone Almost Gets It RightWe use a TracFone for our "on call" phone. We used to just rotate phone numbers but then you have to keep track of everyone's number and every once in a while someone will blow through their plan because of a support call and that is both annoying and expensive.

TracFone Is A Great Deal

Someone did some research and found that for under $100 we could get a simple phone, 800 minutes of airtime, and a year to use them. And if the phone was lost then we could get a new phone for $20 and swap the airtime for free.

Perfect.

When we signed up (over the internet, a fairly painful process but not requiring any human contact and associated sales pitch!) we signed up for "specials on airtime." I actually like looking at this sort of advertising because you can see that a company can spend a fortune on it and do a poor job.

Missing the Spellchecker

But this is a special case - this is the third email where the TracFone guys have mis-spelled "instantly" as "instanstly." And I've dropped them a note on their "contact us" page to let them know. Never a reply and clearly they haven't changed it.

So maybe they're missing more than a spell checker - maybe they're missing a while customer service department.

Another Useless SERP

Oh, and I checked with the wise and all powerful google - the word "instanstly" only occurs 2,190 times with 406 mentions in the primary index. So I am pretty sure that this blog post will rank first pretty quickly. That is some long tail!

I also looked for "instanstly trac" to see if anyone had written anything about this - 10 results total. Now, I've had some queries that returned nothing, but I can't recall anything returning only 10.


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