Well, not wrong in the sense that they are writing silly stuff (lord knows there is plenty of that in the SEO blogosphere!) but that they get the wrong end of the handle, as it were.

Article the first: Real People Don't Have Time For Social Media.

B: The Decline and Fall of Tech on Digg.

Go read them both as they are frightfully well written and insightful, but ultimately not to the point I'd have made.

Here it is in a nutshell, though: People have to spend too much time on Digg and there is less tech news there.

Yes, yes, I know these articles aren't a pair, but they have a lot of similarities in their outlook on Digg/Social Media

Jumping to What?

 Ok, I think people often spend a lot of time "working" on things that don't have ROI. But even worse, they simply don't consider ROI or even measuring it. I might say they act in a tactical fasion with no linkage to a strategy.

Which brings me to the second part about Digg not being so tech friendly. I am not so sure this is true in the sense that it's permanent. We are in an election cycle and it's been quite a while since Steve Jobs came out of his hole, saw his shadow, and dropped a raft of fanboy flavored iPods on us.

But say it is so. So what? Does that mean that the tech readers aren't there anymore? Or that they are actually more interested or less?

Which brings me around to the "too much time" argument, which I still think is bad ROI focus and lack of testing.

So, while the articles are good, I would encourage people interested in social media to keep examining their overall strategies of readers, links, subscribers, etc, etc and not jump to any conclusions.