[Bump and update: two hours after posting and  we have the number one slot for our own  whois search.  Neat.]

This is not yet another weary re-telling of the Google Blogscoped article on whois this morning. I am sure our readership has an almost 100% overlap with the blogscoped guys. I am also sure that at least a few "SEO Bloggers" will duplicate the article with some added tips and tricks.

No, whenever I read a google "trick" or "feature" article I always use it on my site name and our key, er, keywords to see what will happen. I can't remember who suggested this to me, but I'm sure it was someone a lot smarter than me (that's a bit set!)

Whois Promote-My-Site.com on Google

So type in "whois promote-my-site.com" in google and see what happens:

Which is accurate and cool and handy - at least a dozen times a year.

But what struck me is that our site did not get even one mention in the results.

Hmmm.

So I tried some other SEO domains (seomoz.org didn't show up in the first two pages, etc...) and found that this is a common issue - lots of mentions of the site from other sites, but no direct link.

Then I bumped into seobook.com having the first four results. And it is because he has a "whois tool."

Not being entirely without wits, I immediately wrote this post about google's whois tool and what I found when I queried "whois promote-my-site.com."

Because now I'll rank with a good article on whois and how it affects my site. Assuming that there isn't some strange search logic going on in google-land.