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Nov 03
2008

Digg Analytics and the PageRank of Powerful Profiles

Posted by Don in SEODigg

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We've talked about finding profiles on Digg that have Toolbar PageRank to pass. It's one of the criteria for finding an Interesting Digger. But how many Digg profiles are out there that have positive Toolbar Page Rank?

The answer is quite a few, even after you get past the Top 1000 Diggers:

Page RankCount
636
526
4361
3906
21,501
11,546
Total4,376

This is based on an analysis of around 100K Digg profiles. Here are some key take aways from this analysis:

  • 4.3% of Digg Profiles Have Rank - That's a pretty significant number when you factor in how very few users are really active. It's been my experience that with a few months of active digging and attracting strong profiles to make you a mutual friend you can build a profile with positive link juice. Guess what? You can add links in your profile directly to the URL of your choice, and they're do follow. Consider that a bonus in additional to everything else you get from Digg.
  • You Don't Have to be in the Top to Get Value - The Top 1000 are only about 25% of the profiles with positive link juice to spend. There are a lot of strong profiles that never get a submission to go popular. You can fly under the radar on Digg and still get a lot of benefit.
  • Having Positive Page Rank Will Get You More Friends - It's a self feeding cycle. As your profile becomes more powerful, more people want to be your friend, making your profile even more powerful.

What level of activity does it take to get a Digg profile with positive page rank? Check out these stats:

ActivityAll PR 6 PR 5 PR 4 PR 3 PR 2 PR 1
Average Diggs4,29817,779 27,520 10,040 4,276 2,674 1,465
Average Comments314304 906 590 406 252 171
Average Submissions154743 828 380 218 76 35
Average Friends156158 294 346 281 117 36
Average Mutuals84134 244 233 147 46 14
Average Fans3143,126 2,515 986 304 86 26

As you can see, the average amount of activity for a user with positive pagerank is pretty low. 4,298 Diggs is only 200 Diggs per day for 21 days. 10 comments/day for 31 days will get you into the average number of comments. 5 submissions a day during that first month will get you into the average number of submissions. The numbers of friends, mutuals, and fans is not that high. That's not to say that if you do just those things you'll get a Digg profile with positive pagerank -- you still have to garner the appropriate internal links on the site into your profile. In other words, you've got to get the right friends in order to build up the profile. But it clearly does not take an extraordinary amount of activity to make it happen.

It's even more interesting to look at the numbers it takes to reach the various levels of pagerank. There is actually a trail off in the amount of activity between 6 and 5, except for the number of fans. Which makes sense -- fans are a one way link into your profile, so having more of them will bring more internal juice.

Take a close look at the PR 1 column. It really does not take a lot of activity or numbers of friends/mutuals/fans in order to get to that first level. You could easily build a user with those characteristics within a month.

Remember when we suggested that you Cross Pollinate Your Social Media Profiles? This makes even more sense in light of these statistics. A few inbound links from other social networks can dramatically improve your link juice. If you look at some of the PR 6 profiles, they've got incoming links from blogs because people talk about them. Supporting your social media profiles with incoming link juice from your other web assets can be very helpful. As your profile becomes more "high profile," you'll add friends and juice.

Now, if only there was a way to buy a book and some software that would show you exactly how to build a powerful Digg profile and make the process easy. Oh wait, there is a book on how to Dominate Digg! And it includes free software!


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