Promote My Site

We’ve all had to go to K-Mart: tired linoleum, cranky staff, slow lines, mixed selection of goods, and an overall sense of neglect. Is your online store promoting itself as K-Mart? When was the last time you updated your look-and-feel?

Does your contact-us form promise a response in 48 hours? Is it mostly pre-canned versions of “see the FAQ section?” Is that good enough today? (Uh, no is the answer, if you were wondering.)

Is your e-commerce site doing things the Amazon.com or Yahoo! Stores way? If not, then why? Are people supposed to figure out your way of doing things before they buy? If so, are your surprised by your increasing shopping cart abandonment rate?

Look, this is America, where we stand in front of the microwave and yell at the popcorn to hurry up.

Do you sell a lot of goods that never sell? You know what I mean, affiliate items that just get NO traffic from search engines (even though you rank) and that people never look at. If so, why do you have it on your site?

You are probably NOT K-Mart management, making executive cash in a downturn. You probably run a Yahoo! Store or an Ebay Store. Focus on what sells, make it easy to sell, keep it fresh but comforting.

You really want to be an Oreo and a glass of milk to a customer and not a fancy three course Ethiopian eat-with-your-hand meal.