I told you we were going to get our real employees and outsourcing folx (accounting, legal, design, etc) together today. So we did. Not because I told you so, but because today is the most useless day in American business. Who actually works? Well, we worked (a bit) and had fun (a lot) and learned (some interesting stuff).

At one point our accountant, who may have the smallest actual sense of humor in North America, looked up and said: “Well, if you don’t enjoy that and it it doesn’t make you any money, why do you do it?”

Good darn question, ain’t it? And we’ve been doing it for two years.

What is it? Oh, simple, chasing ex-customers to find out why they left. Why is is useless? Well, like Iowa caucus goers they just lie to you. When you can get them.

So one useful thing from today was: ex customers are like your hot cheerleader girlfriend from high school after you’re married. “What?”

Exactly.

I’m still digesting the meeting notes (thanks, Sue!) but I think we talked through a lot of things (and ate a lot of Greek salad!) and got some good value from the HUGE bill I expect from our outside vendors for being here for 7 hours today.

It’ll be interesting to see who bills me for lunch time.

If nothing else, not stalking ex-customers to find out why they don’t love us anymore is a good outcome.