Sorry about the Princess Bride reference, but there was this great post on Performancing about Text Deserts. He talks, very wisely, about how to make your posts more visually appealing, etc, etc. I’m ignoring his very good advice.

What?

The purpose of this blog is not to have a zillion billion readers. The stunning lack of ads would probably tell you that. The purpose of this blog is to communicate with potential customers about what kind of people we are. How our company runs. What is important to us.

And we’re not a retail company, we don’t pitch hard sell stuff. So we really want people who can read complex sentences and follow thoughts that are more Faulknerian than Hemingway. Oh, and if you read Dilbert, enjoyed movies like Office Space, and think it’d be fun to go down to pub and tell a war story or two, well, you’re our kind of customer.

And I think a lot of people like that are finding our blog. We’ve had steady increase in traffic, lots of great emails (strangely, no comments - that is kind of startling), some good feedback from other posters talking about our posts, and a bunch of people very very curious about our product, how they can be beta testers, etc. Which is also good.

We’re purposefully being a bit cagey about the details, but once we go live, we have some really interesting posts to do from this development process, some of the things we’ve learned, and how we had to give a persistent VC the bums rush.

Stick around!