Blog Entries tagged 'ROI'

Social Suite Beta Test Conclusions and Completion

admin — Mon, 07 Jul 2008 22:00:00 +0100

I'd like to thank everyone for their testing on the Social Suite with Digg Analytics and Automation. It was, well, interesting. I've done a lot of beta testing inside client sites but haven't really released a program into the wild since before the internet. (Remember FidoNet and shareware distribution? Yikes!)

At the end of the day we decided that it was usable enoug [...]

Social Suite Beta Tester Saves a Week a Month with Digg Analytics

admin — Sun, 11 May 2008 22:00:00 +0100

[Note - don't put slashes and plus signs in your article title if you have SEO friendly URL addresses that mimic your title. I'm just saying!]

Beta testing is a very strange thing to watch. Some people ask for access and do nada. Others use the software in ways that, frankly, are puzzling. Some people complain abo [...]

Two Great Articles on Digg That Get It Wrong

admin — Wed, 16 Apr 2008 22:00:00 +0100

Well, not wrong in the sense that they are writing silly stuff (lord knows there is plenty of that in the SEO blogosphere!) but that they get the wrong end of the handle, as it were.

Article the first: Real People Don't Have Time For Social Media.

B: The Decline and Fall of Tech on Digg.

Go read them both as they are frightfully well written and insightful, but ultimately no [...]

SEO Tools or SEO Content

admin — Sun, 24 Feb 2008 21:00:00 +0100

This is a really interesting question. The two primary places I go to learn tips and tricks in the SEO world are the guys over at SEOMoz (disclaimer: we subscribe) and Aaron Wall of SEOBook fame. Ok, I have a bit of a crush on John Chow's business model and I think ShoeMoney, Dosh Dosh and a buncha others are awesome too.

Tools with Content the Key

But Rand and Aaron are also tool providers. But they're pretty clearly tool providers who are monetizing ot [...]

Free SEO Tools are the Traffic Gift that Keeps On Giving

admin — Sun, 24 Feb 2008 21:00:00 +0100

When we launched Promote My Site we had a pretty narrowly defined target market in mind - people interested in SEO tools that produce actionable reports or measurable ROI. And we knew that we wanted to spend some time blogging about business and SEO and VC -w e wanted to introduce ourselves first, as it were. And we knew we wanted to review some non-competitive SEO tools so that fu [...]

Doing Keyword Research to Promote Your Site

admin — Tue, 19 Feb 2008 09:00:00 +0100

I do not normally just point at an article and say: read this article on How to Choose a Popular Niche for Your Blog. But not because it's well written (all his stuff is) and not because we need more bloggers (we don't!) but because it is a very well written example of how to do keyword research.

Hitting Homeruns With Keyword Chains

I'm not going to repeat what was [...]

DIgg Friend Finder has high ROI

admin — Mon, 18 Feb 2008 09:00:00 +0100

We've talked a lot about SEO Tools and I have been fairly critical of their ROI. You'll notice that most of them are not in the sweet part of the grid (hint: upper right is better!):

You can see that we liked iMacro (which is why we coded the Ping utility in that on the client side.

What Makes ROI?

I think you have to consider the value of what you [...]

Free Digg Friend Finder SEO Tool on Promote My Site

admin — Sun, 17 Feb 2008 09:00:00 +0100

We all know that efficient and wide ranging friending on Digg is a critical success factor (CSF) for digg story promotion. Yes, yes, I know, first you have to write the worlds most awesome link bait. But you still have to be able to get enough people to vote in the beginning to get it above the crowd.

I was gonna write something clever, but that picture just makes me clench, so let's go straight into..... [...]

Free SEO Tool to Ping Lost Backlinks

admin — Sun, 17 Feb 2008 09:00:00 +0100

We all know that some backlinks never make it to technorati and therefore are less likely to be "discovered" by google. And all your backlinks are important for SERPS, high quality technorati traffic, etc, etc. So we built a tool that will automatically generate pings to technorati and pingomatic for all your backlinks. And it is free. (Well, it's ad-supported, but that is close enough to the same thing.)

How and Why

If you'd like an arch [...]

Promoting Your Site Through Efficient Friending

admin — Sat, 16 Feb 2008 09:00:00 +0100

If you want your content to do well (link juice, readers, fame and fortune- whatever) you either have exactly three options:

World Class Link Bait Pounding Out A Thousand Singles Don’t Be A Friend To Mankind

Baiting a Dull Hook

I know, I know, there are lots of articles about how to create popular content for so-called boring industries. Some of the better ones are:

Is Your Industry Too Boring for Linkbait? SeoMoz’s Most Excel [...]

Airplane Plumber SEO School

admin — Thu, 14 Feb 2008 00:00:00 +0100

I was on the plane coming home and the cat next to me in first got to talking. It seems his son (11th grade) had put up a website extolling the virtues of his plumbing business and they'd actually gotten a customer from a google search the day before.

Needless to say, he thought this was pretty trick. Over the last 20 years he'd spent hundreds of thousands of dollars on yellow pages, bus signs, bench-backs, high-school yearbooks, little-league teams, etc, etc. He said that he [...]

Architecting SEO Apps for Digg

admin — Tue, 12 Feb 2008 00:00:00 +0100

Digg is a sweet target for automated SEO tools because they have a powerful API, plenty of horsepower, and you can get a lot of ROI from even a little advantage. But you have to build it right or you’ll consume all your own bandwidth/CPU and produce a tool that is down a lot. And no matter how free something is, it’s not very useful if it doesn’t stay up and produce results.

The Obvious Way

Well, it’s u [...]