Views on Snapchat can be very valuable for your brand.
Snapchat has an average of 186 million users per day, and these users create 3 billion snaps daily. In other words, this social network channel has a larger audience than Twitter, which has 126 million daily users.
Another reason Snapchat is worth some of your marketing dollars is that so many young people use it. While Millennials and the younger generation are increasingly challenging to reach via other media channels, Snapchat is almost exclusively used by the young. According to a Pew Research survey, 78% of 18 to 24-year-olds use Snapchat.
So, you understand why you need to cultivate and reach your audience on Snapchat, but how do you do it? Whether you’re a Snapchat beginner, or an experienced digital marketer looking for advanced tips, this guide will teach you how to get more views and followers on Snapchat.
Share Your Snapchat on Other Social Media
Unfortunately, the Snapchat app isn’t geared towards discovery. Snapchat helps people follow those whom they consider close friends and the brands that are most important to them. So, gaining followers just through the app is tough.
However, as part of your overall digital media strategy, you have other social media channels you can use to promote your Snapchat. Share your Snapchat code frequently on your Facebook, Twitter, Instagram, and wherever else you have a following.
You can use other marketing materials to promote your Snapchat as well.
Consider sharing your Snapchat through your brand’s:
- Email newsletter
- During events
- Business cards
- Other advertisements
Remember that many people suffer from a bit of a social-media burnout. People, on average, have 5.54 social media accounts. They don’t want to keep seeing the same content on all of them. Snapchat’s format almost requires you to make unique content for it, which you may not be sharing elsewhere. To promote your Snapchat, send your other social media followers teasers about exclusive content or offers that are only available through your snaps.
Basic Snapchat Suggestions
Is your brand just getting started with Snapchat? Here are the quick Snapchat basics you need to know. More advanced users, feel free to skip these basic tips:
Post frequently: The latest updated story is presented to users first, and the higher up your story is on your follower’s feed, the more likely they will look at it. The average user checks the app 20 times per day.
Music: Add music to your snaps to make them more entertaining.
Captions: Adding captions is a just not just for accessibility, but they also guide users who check their snaps with the sound low or muted when they are in public.
Polls and quizzes: Engaging your followers with polls and quizzes is a smart move. Everyone loves to give feedback on questions that matter to them.
Follow your followers: If you want your brand to make real connections with people, you need to follow them back, at least the first few hundred followers.
Change your profile picture: People love novelty, and your profile picture is a great way to catch the attention of a follower who doesn’t open your snaps.